https://www.carriemelissajones.com/blog daily 0.75 2026-02-25 https://www.carriemelissajones.com/blog/why-your-community-needs-a-strong-core monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/1a71974e-9f4c-4b21-b7a3-0b0afa9a0da1/Steve-carrell Blog - The Most Important Ingredient for a Thriving Community - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/249358fc-a6d3-4a37-9dd5-35c76bbfc2ed/jeffgoldblum.gif Blog - The Most Important Ingredient for a Thriving Community - Make it stand out Cat on phone GIF by MOODMAN via Giphy https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/cd92a658-fb1d-474d-b8d2-0ef805d03708/leadersgottalead.gif Blog - The Most Important Ingredient for a Thriving Community - Make it stand out Side-by-side comparison: Whatsapp Groups on the left, Whatsapp Community on the right https://www.carriemelissajones.com/blog/whatsapp-communities-explained-features-benefits-how-to-use monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/cc75c72e-0ba6-4b43-82b2-857bf701c24d/emngagementratebenchmarks.png Blog - 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How exclusive should your community be? - Make it stand out Image of Daddy Stroller Club on Instagram https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/872fca98-d52e-4662-b15e-a4fdc29c6a3b/email+%281%29.png Blog - How exclusive should your community be? - Make it stand out The Community Compass™ framework https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/aad40061-3e89-4a39-a32e-26b67d798ad6/email+%281%29.gif Blog - How exclusive should your community be? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/61e990fd-c641-421e-a505-cc683fa0f86e/r6MXyHhdfVeYtcJQzqEPWC.jpeg Blog - How exclusive should your community be? - Make it stand out A lil preview of Kelly's prenatal yoga moms' WhatsApp group https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/c1f7a1e5-689b-40f0-a861-12dd2214a474/email+%282%29.gif Blog - How exclusive should your community be? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.carriemelissajones.com/blog/the-ultimate-guide-to-circle-a-complete-platform-tour-for-community-builders-k92t9 monthly 0.5 2026-01-03 https://www.carriemelissajones.com/blog/the-ultimate-guide-to-circle-a-complete-platform-tour-for-community-builders monthly 0.5 2025-03-18 https://www.carriemelissajones.com/blog/the-ultimate-guide-to-setting-meaningful-community-kpis monthly 0.5 2025-02-27 https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/1684517106762-VV5U155F72MX07NIUGK9/you-x-ventures-X8H8vPcelPk-unsplash.jpg Blog - How To Set Goals for Your Brand Community: A 2025 Guide https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/1684517106774-21H3TJM8JWV4KUY8XFV0/Snip20200128_22.jpg Blog - How To Set Goals for Your Brand Community: A 2025 Guide https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/1684517106790-J0BPBAC2V4GQEG5SNFMW/Screenshot%2B2019-04-15%2B19.47.20.png Blog - 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Can You Scale Cozy Communities? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/666e0f4d-2bb1-40e5-a22b-a5c2169e1628/unnamed+%284%29.gif Blog - Can You Scale Cozy Communities? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.carriemelissajones.com/blog/loneliness-american-worker monthly 0.5 2024-07-08 https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/65b9cbc0-8665-45ec-8985-2274f5bad71b/unnamed+%282%29.png Blog - How to Fight Back Against the Loneliness of the American Worker - The Wall Street Journal's "The Loneliness of the American Worker" By Te-Ping Chen, dated May 27, 2024 https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/cacecc60-0ccb-41d9-94d0-ff963a05b6b2/unnamed.gif Blog - How to Fight Back Against the Loneliness of the American Worker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/d1df530e-efdd-42a8-af92-e051095e2df5/giphy+%281%29.gif Blog - How to Fight Back Against the Loneliness of the American Worker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/35351c9c-0c11-42da-8ea8-cb1c6f27c73d/unnamed+%281%29.gif Blog - How to Fight Back Against the Loneliness of the American Worker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.carriemelissajones.com/blog/5-hard-lessons-we-learned-launching-our-new-community monthly 0.5 2024-07-08 https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/73a18a7d-1520-45a5-86a2-af4d84c88e3c/jzm9WfETV2wN5zR2JY4Rt9.jpeg Blog - 5 Hard Lessons We Learned Launching Our New Community - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/1d9ff793-f16e-456d-80dc-4eb8c12274bb/giphy.gif Blog - 5 Hard Lessons We Learned Launching Our New Community - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/03a41e25-3089-4634-bf17-c8856dc95fca/r5gzfcnY9mnGqFWdqcvXvm.jpeg Blog - 5 Hard Lessons We Learned Launching Our New Community - Make it stand out Handwritten list of ideas for the community by content type https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/e3856d52-9032-4e08-af4c-eaa165afdbde/Screenshot+2024-05-16+at+1.49.56%E2%80%AFPM.png Blog - 5 Hard Lessons We Learned Launching Our New Community - Make it stand out Google Sheet of an unfinished draft of a potential month of content plans https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/608e4af6-8f5e-4ed0-8bd4-10ec98730917/Screenshot+2024-05-16+at+1.51.40%E2%80%AFPM.png Blog - 5 Hard Lessons We Learned Launching Our New Community - Make it stand out Notion content calendar with clear tags, ownership, and drafts https://www.carriemelissajones.com/blog/when-ai-and-community-collide monthly 0.5 2024-05-21 https://www.carriemelissajones.com/blog/founder-and-tech-community-strategist-carrie-melissa-jones-to-present-at-sxsw-2024 monthly 0.5 2024-03-12 https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/9a18f6a5-9525-4707-b0e1-096b4341cf7f/Carrie+Melissa+Jones+SXSW+2024 Blog - Founder & Tech Community Strategist Carrie Melissa Jones to Present at SXSW 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.carriemelissajones.com/blog/is-substack-safe-place-to-build-community monthly 0.5 2024-05-21 https://www.carriemelissajones.com/blog/the-cmj-groups-community-newsletter-experiment monthly 0.5 2024-03-12 https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/dd0812fb-9bce-4fc3-a68c-50502225bfb9/Carrie+Jones+Kelly+Shetron+ComNet+23 Blog - The CMJ Group’s Community Newsletter Experiment - Make it stand out Carrie Jones and Kelly Shetron facilitating a workshop at ComNet 23 https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/d59888bc-7de7-44dc-800b-92c55bfc8d59/Screen_Capture_-_Feb_28__10_29_AM.png Blog - The CMJ Group’s Community Newsletter Experiment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.carriemelissajones.com/blog/7-steps-to-take-before-launching-an-online-community monthly 0.5 2024-01-11 https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/f42e0220-85f2-470e-abbf-09cb8c5c8e85/7+Steps+to+Take+Before+Launching+an+Online+Community.png Blog - 7 Steps to Take Before Launching an Online Community - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.carriemelissajones.com/blog/boost-your-community-building-skills-with-cmjs-ultimate-reading-list-2019-2024-edition monthly 0.5 2023-12-21 https://www.carriemelissajones.com/blog/how-to-write-community-guidelines monthly 0.5 2023-12-10 https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/52e05909-7ff9-4b02-92a7-090ba5bb69ae/unnamed.png Blog - How to Write Community Guidelines - Make it stand out Caption: Airbnb Community Guidelines, Retrieved November 2018. https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/77b9e7a1-483c-4270-b3c8-2f41a459a30e/unnamed+%281%29.png Blog - How to Write Community Guidelines - Make it stand out Amazon Community Guidelines, Retrieved November 2018. https://www.carriemelissajones.com/blog/how-to-write-a-community-mission-and-vision-statement monthly 0.5 2023-12-10 https://www.carriemelissajones.com/blog/7-themes-to-guide-your-communitys-engagement-plans monthly 0.5 2023-12-08 https://www.carriemelissajones.com/blog/optimizing-your-enterprise-community-team-structure monthly 0.5 2023-12-11 https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/b6f11f40-edd5-48f1-b60d-1e65b2af1bb8/Ideal+Community+Team+Setup Blog - 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The Community Builder’s Guide to Member Research Surveys - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/1684517107351-PL31PS9AWD3F65GTN7P3/jacob-garrett-nh85zDpPrAQ-unsplash.jpeg Blog - The Community Builder’s Guide to Member Research Surveys - Survey Goal 1 Establish Demographic and Health Benchmarks If your primary goal is to understand the common identities shared by your members, a survey can clarify and focus your member personas. Demographics give you at least a surface-level understanding of potential member identities and help you understand how diverse or homogeneous your community is (and make changes accordingly). You may also ask about psychographic information (personalities, interests, opinions) to gauge similarities and differences among members. (Shout out to Robert Yang for this idea and evolution of my thinking!) It can be smart to include a "Decline to state" option here and to include open responses for any of these, ensuring more inclusivity in your survey design. https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/1684517107354-4CILCJZQYJBLW5VLMI7P/amith-nair-jQAk1lZL5Jk-unsplash.jpg Blog - The Community Builder’s Guide to Member Research Surveys In addition, you may want to establish community health benchmarks. For instance, you can ask a Net Promoter Score (NPS) question and ask for qualitative insights about responses. Those qualitative insights allow you to address any low-hanging fruit. You may also ask how connected members feel to your organization and to one another, establishing a connection benchmark. Pro Tip: Be especially sensitive to yourself when reading open-ended community health score responses. They can be hard to read and not take personally, but the responses are not a reflection of you personally! So give yourself lots of space and rest before reading and then creating follow-up tasks. One of my clients recently made a date with herself to read every single qualitative response to a benchmark survey - over a glass of wine. Then she followed up personally with everyone who gave harsh but legitimate criticism. She sets a high standard for the rest of us. https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/1684517107359-733WZ6TS1TJROPZHWM0Z/alex-madrzyk-aai0YdZ1mDo-unsplash.jpeg Blog - The Community Builder’s Guide to Member Research Surveys - Survey Goal 2 Inspire New Content and Program Ideas When members make no progress, they disengage. Surveys are great tools for understanding the progress your members want to make. Notice that is different from trying to understand what your members want. They may not know they want a specific program unless you can connect it to the progress it helps them make. When you understand these deeper desires, you can then design programs that spark engagement. Start by creating a list of shared goals (e.g., getting support, getting feedback, learning a specific skill), and include an open option for a write-in. https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/1684517107364-O75L7B9437X6I5UQGLK2/mink-mingle-AlEyuIKuSmc-unsplash.jpeg Blog - The Community Builder’s Guide to Member Research Surveys With the answers, you can develop a list of the top challenges (which you can also rank, see Survey Goal 3). When you know challenges and have a clear community purpose and values, program creation becomes a natural process rather than forced and rigid. For instance, if you learn from your survey that the top challenge members face is "scaling their work" and your values are personalization, authenticity, and diversity, you may then brainstorm for several minutes all of the ways you might gather people to address this challenge while honoring your values. You could, for instance, create an accountability group connecting people with different business backgrounds. Or you might create a member advisory board of diverse experts who can offer personalized mentoring to members while also giving them special access to your team. Let the ideas flow. Pro Tip: If your survey software allows it, pipe in the answers from this question into a ranking question, as we will discuss for Goal 3. https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/1684517107370-L4NNUK5BEFDL2VAWA6BU/pat-whelen-TnpO38VIDs8-unsplash-2.jpg Blog - The Community Builder’s Guide to Member Research Surveys - Survey Goal 3 Rank Top Goals & Topics While people's self-reported wants and desires may be unreliable, asking people to rank their goals or ideas can encourage them to be more thoughtful about their responses. So while you might have a long list of all the goals that members want to achieve together based on the questions for Survey Goal 2, you may not know how strongly members prioritize each goal. You especially may not understand how these goals vary across different demographics, like job titles, age, or industry. Running a cross-tabulation analysis will allow you to break down goals by demographics and psychographics and also see which goals are universal. It can be a good idea to ask members to rank their goals and challenges, whom they want to meet, or the topics they most want to discuss. Equipped with this information, you can prioritize addressing challenges by order of ranking (this information often helps you decide how to develop channels, subgroups, event themes, or discussion categories). https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/1684517107376-Z61DN06NVAB3PIBPR1L7/lena-kudryavtseva-1giUbJYG4D4-unsplash.jpeg Blog - The Community Builder’s Guide to Member Research Surveys - Survey Goal 4 Gather a List of People to Get More Involved Surveys are not the end goal. Relationships are. Per the advice of Erika Hall, user researcher and author of Just Enough Research (shout out to Sarah Judd Welch for bringing this book into my life!), I recommend that community builders primarily use surveys as screeners for further discussion. Always end the survey by asking if people would be willing to talk further about their answers, and then ask for their email or other contact information. It is unlikely you will be able to talk to everyone who indicates they would like to talk further, so follow these next steps. https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/1684517107382-L7BZ1K62NMKXJMF89DJ3/rinck-content-studio-tZWwUBhVJag-unsplash.jpg Blog - The Community Builder’s Guide to Member Research Surveys 1. Follow up. For all those who said they would be willing to talk further, contact them to say (1) you appreciate their contribution and openness, and (2) you will follow up with them if they are selected. 2. Take your time deciding who to interview further. Get a diverse array of voices, choose them based on existing member personas and a set of criteria that indicates they would be a good fit for your community purpose and choose both advocates and detractors. 3. Schedule interviews in whatever format is most comfortable for them: some people like Zoom or a phone call (or IRL when possible) whereas others prefer email, IM, or even text. 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Demographics give you at least a surface-level understanding of potential member identities. Demographic information can tell you where you may be falling short (for example, in terms of gender or age representation). You may also ask about psychographic information (personalities, interests, opinions) to gauge similarities and differences among members. (Shout out to Robert Yang for this idea and evolution of my thinking!) It can be smart to include a "Decline to state" option here and to include open responses for any of these, ensuring more inclusivity in your survey design. https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/1684517217828-XURAL2UQ21QLJ3LNT6V0/amith-nair-jQAk1lZL5Jk-unsplash.jpeg Member Research Surveys In addition, you may want to establish community health benchmarks. For instance, you can ask a Net Promoter Score (NPS) question and ask for qualitative insights about why members give the score they do. Those qualitative insights allow you to immediately address any low-hanging fruit. You may also ask how connected members feel to your organization and to one another, establishing a connection benchmark you can then measure your future work against. Pro Tip: Be especially sensitive to yourself when reading open-ended community health score responses. They can be hard to read and not take personally, but I assure you that the responses are not a reflection on you as a human being or even on your individual work! So give yourself lots of space and rest before reading and then creating follow-up tasks. As an example, one of my clients once sat down with a glass of wine one weekend, and she read every single qualitative response to a benchmark survey, following up personally with everyone who gave harsh but legitimate criticism. We may not all be as brave as Diane, but we can aspire to be. https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/1684517217832-O8DE5D212ICBSYZVG493/Screen+Shot+2021-06-21+at+7.05.16+PM.png Member Research Surveys - Survey Goal 2 Inspire new content and program ideas When members make no progress, they disengage. Surveys are great tools for understanding *the progress your members want to make*. Notice that is different from trying to understand what your members *want*. They may not know they want a specific program unless you can connect it to the progress it can help them make. When you understand these deeper desires, you can then design programs that naturally sparking engagement. Start by creating a list of potential goals that members may share (e.g. getting feedback, learning a specific skill), and include an open option for a write-in. https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/1684517217836-OGJ0G5U33ECS0233EK39/christin-hume-hBuwVLcYTnA-unsplash.jpeg Member Research Surveys With the answers to this question, you can develop a list of the top challenges (which you can also rank, see Survey Goal 3). When you know challenges and have a clear community purpose and values, program creation becomes a natural process rather than forced and rigid. For instance, if you learn from your survey that the top challenge members face is "scaling their company" and your values are personalization, authenticity, and diversity, you may brainstorm for several minutes all of the ways you might gather people to address this challenge. You could, for instance, create a custom accountability group connecting people with different business backgrounds. Or you might create a member advisory board of diverse experts who can offer personalized mentoring to members while also giving them special access to your team. Let the ideas flow. Pro Tip: If your survey software allows it, pipe in the answers from this question into a ranking question, as we will discuss for Goal 3. https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/1684517217840-6ZXVU96V90BW96EU71FF/mink-mingle-AlEyuIKuSmc-unsplash.jpeg Member Research Surveys - Survey Goal 3 Rank Top Goals & Topics While people's self-reported "ideas" may be unreliable, having people rank their goals and topics can encourage them to be more picky and thoughtful about their responses. So while you might have a long list of all the goals that members want to achieve together based on the questions for Survey Goal 2, you may not know how strongly members prioritize each. You especially may not understand how these goals vary across different demographics, like job titles, age, or industry. Running a cross-tabulation analysis will allow you to break down goals by demographics and psychographics and also see which goals are universal. Therefore, it is always a good idea to ask members to rank their goals and challenges, who they want to meet, and the topics they most want to discuss. Equipped with this information, you will have a sense of the urgency of each goal as well as an idea of urgent topics for discussion (this information often helps you decide how to develop channels, subgroups, event themes, or discussion categories). https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/1684517217843-99XQFCDGS08NVZHI1KG8/lena-kudryavtseva-1giUbJYG4D4-unsplash.jpeg Member Research Surveys Survey Goal 4 Gather a List of People to Get More Involved Surveys are not the end goal. Relationships are. Per the advice of Erika Hall, a user researcher and author of Just Enough Research (shout out to Sarah Judd Welch for bringing this book into my life!), I recommend that community builders use surveys as screeners for further discussion. Always end the survey by asking if people would be willing to talk further about their answers, and then ask for their email or other contact information. It is unlikely you will be able to talk to everyone who indicates they would like to talk further, so be sure to: Follow up with everyone who said they would be willing to talk and let them know (1) you appreciate their contribution and openness, and (2) you will follow up with them if they are selected https://images.squarespace-cdn.com/content/v1/6467b0eb1f53402afd5c862f/1684517217846-95QO1830OLUYKW2Y08FJ/alex-CWwdzVtaGKs-unsplash.jpg Member Research Surveys 2. Take your time deciding who you would most like to speak to from the survey. Whenever possible, get a diverse array of voices and really focus on your advocates and detractors. 3. Schedule interviews in whatever format is most comfortable for them: some people like Zoom or a phone call whereas others prefer email, IM, or even text. What you lose in candid responses from live interviews, you make up for in the ability to consider answers, ask follow-up questions, and gain intentional and considered answers via email. You will likely want to interview a handful of people who did not complete the survey as well, but this initial group will give you a good sample of those who are committed enough to share their opinions. And in community, commitment is key. 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