Launch Your Community
The course for founders who want more than a group chat: A step-by-step process to launch a community with purpose, strategy, and systems that keep people paying to stay.
That changes now.
Introducing: Launch Your Community
This is a LIGHTNING-fast, focused, and simple step-by-step program that will take you from having a million ideas in your notes app to a fully launched membership designed for retention, results, and real revenue.
Following the launch framework in LYC you'll be ready to launch YOUR community in only 2 weeks.
LYC takes you through our tried-and-tested (over 15+ years!) formula for launching communities intentionally built for profit, retention, and impact from DAY ONE. There’s no figuring it out as you go here.
This is how it feels when you actually understand what it takes to build and launch a community:
“Amazing. I was tired of being in the ‘waiting to get it out there’ moment… This course was so easy to follow along. I love when a course is easy to understand, easy to follow, easy to implement—and this one was for sure.”
— Tiff Carson, Founder of Ovara, Host of Hard Beautiful Journey Podcast 
“Working with the CMJ Team gave us the tools and thought process we needed in order to be fully prepared and confident in designing and launching the Blanchard Community.”
— Quan Campbell, Senior Director of Experiences and Programming at Blanchard
“I literally told myself I would never run a membership. And now it's the most fun offer. I want this to be my main thing."
— Jamar Diggs, Founder of The Low Lift Club YouTube Creator MembershipYou've been envisioning creating a community or membership, but here's the reality of why you haven't launched it yet:
The Problem
You’ve been dreaming up a community or membership, but you’re terrified you’ll put in all the work only to launch to crickets - because you’re not even sure people want what you’re building.
You’re drowning in tech decisions - platforms you don’t trust, conflicting advice everywhere, and zero clarity on how the hell to connect your community platform with your email, CRM, and automations without breaking something.
You’re overwhelmed by the sheer amount of creative and strategic actions to take. “What goes inside the membership? Who is this actually for? How do I structure it in a way that doesn’t become a chaotic free-for-all???”
Pricing feels like a trap - charge too little and you’ll resent the workload, charge too much and you’re afraid no one will buy. And the last thing you want is building something that burns you out.
You’re stuck trying to figure out where every piece of content belongs - what should be free, what belongs in specific tiers, how to separate content for different levels - and the logistics make your brain tap out.
These swirling questions are holding you back from taking concrete steps toward building your dream community and business. You’re lost in the sauce!
The Vision
You’re building a community people are excited to join - the kind where every person you mention it to says, “Oh my god, YES, tell me when it opens!”
You can control and curate the best possible experience for members, where you are not beholden to a distracting algorithm or AI-generated slop.
You’re surrounded by a warm, committed group of founding members - people who believe in what you’re building, engage with you, and help shape the culture from day one (no over-glorified group chats here).
You have a launch plan that protects your energy - one that’s strategic, structured, and doesn’t require you to sprint, hustle, or abandon your boundaries.
You know precisely what you’re building toward - the revenue you can realistically generate now, the engagement you can expect immediately, and the growth you’re stepping into long-term.
And here's the reality of what launching your community is like inside of LYC:
You can step back, get strategic, and let the questions answer themselves – alongside a group of people who will cheer you on and be right by your side as you get your community out into the world.
That’s why we have a proven method you’re going to walk through in Launch Your Community
Step 1: Step back, get your mindset calibrated, and set expectations for yourself in this exciting foray into community building.
Step 2: Validate and build demand with potential members, bringing them inside your journey and building demand before you even launch.
Step 3: Bring it together with a crystal clear strategy that will steer you through the big questions and help you determine tiers, pricing, and target audience.
Step 4: Operationalize your strategy with a 3-part launch MVP offering that doesn’t overwhelm you or your members. Get the essential copy you need to protect yourself and members from the start.
Step 5: Get ready to launch! Create your sales page, prep your onboarding messages, and plan a launch that honors your energy and goals.
^ the majority of our students complete this entire process in only two weeks!
After serving 100s of entrepreneurs and helping them build online communities since the early 00s, I can tell you that the biggest reason why communities fail is that they are not set up for success from the very beginning…
For over a decade, we’ve supported leaders leaping into their community era:
2 weeks
AVG. COMPLETION TIME
1,000+
COMMUNITIES SERVED
15+
YEARS OF EXPERIENCE
53
COUNTRIES REPRESENTED
Everything inside Launch Your Community
All the templates you need, nothing you don’t.
Getting Started
The essential mindset you need to run a community that is high-retention, high-demand that sells before it even opens
Setting goals for launch: Get clear on exactly how many members you can expect and what kind of engagement you’ll see
Understanding how retention affects revenue: Future-model your revenue if you keep your membership going. Plan your annual revenue, keeping churn and retention at the forefront of your strategy.
Talk to Potential Members
Why it’s ESSENTIAL to talk to members before you start selling your membership
The exact questions to ask to get GOOD, FAST feedback that will validate early membership
Conversation logistics: every template and tool (including a walk-through of the tech) you will use to talk to potential members, saving you hours of prep
Select potential members to talk to: If you have an audience, this lesson teaches you how to zero in on the exact people you need to talk to during this phase. Don’t yet have an audience? No problem. LYC will show you how to validate with potential members not even in your orbit yet.
Reviewing what you learned: AI prompts showing you exactly how to operationalize everything from the interviews to put it into practice in your community.
Create Your Community Compass
Your Community Compass: A walkthrough of the definitive clarity-bringing, community-building tool that has been proven across the globe, that will save you months (or even YEARS!) of wasted time and effort.
Create Your Community’s MVP Offer
Planning content in your community: Get our step-by-step guide to selecting the exact offers that will be tailor-made to your energy, unique skillset, and members’ needs
Guidelines and Terms: The copy you need to protect yourself and your members at launch
COMING SOON! Custom GPT for guiding the exact offers for your membership.
🚀 LAUNCH THAT BABY!
Soft Launch Mindset: The things that other founders get wrong when launching their membership, and how to set yourself apart
Choose your platform: A proprietary and SIMPLE guide to selecting the right platform for your community. Don’t overthink it; get expert recommendations from someone who has been watching the market for nearly two decades.
Onboarding Emails: All the emails and DM copy you need to create warm, cozy onboarding at launch. SOooooo many people get this wrong. Not you.
Set up your sales page: An in-depth template that will get you a sales page that converts from prospects to members, tested by hundreds of communities
Soft launch strategies: three potential proven launch plans to match your energy and goals
✅ Complete and be added to our member directory!
See for Yourself!
Take a video tour of the course to see what you’ll experience, step by step.
A complete video tour of the LYC course
$89
INSTALLMENT PLAN
Pay $89 upfront, then 2 automatic monthly payments. Includes immediate access to the course.
x3
$249 $199
PAY IN FULL
Save by paying upfront and fully focus on getting your community launched. Includes immediate access.
SAVE AN EXTRA $50 AT THE LINK BELOW WHEN YOU PURCHASE WITHIN 3 DAYS OF DOWNLOADING OUR CIRCLE LAUNCH TOOLKIT!
SAVE!
From Our Clients“I literally told myself I would never run a membership. And now it's the most fun offer. I want this to be my main thing."
—Jamar Diggs
Jamar launched The Low Lift Club to help people start YouTube channels, but a few months in, he was burned out and stretched thin. Members were joining and saying nice things, but then... crickets. No channels launched. No momentum. His strategy calls were just him answering questions for 1-2 people, and his resource library sat mostly unused. It felt more like an expensive chat room than a transformational community.
After working with us, Jamar got crystal clear on the transformation his members actually wanted: launching or reviving their YouTube channel in 90 days. He interviewed his members, restructured his offerings around their real needs, and created shared experiences like challenges and “watch me work” sessions. The biggest shift? He stopped answering every single question and started creating opportunities for members to help each other.
Now members are actually launching channels, getting views, building email lists, and making sales from YouTube. Jamar checks in on his own schedule (not 24/7), has raised his prices, and brings in multiple five-figure revenues every quarter. In his words: “I literally told myself I would never run a membership. And now it's the most fun offer. I want this to be my main thing.”
HEAR DIRECTLY FROM JAMAR IN OUR YOUTUBE COLLAB:
Meet the Instructor
Carrie Melissa Jones, M.A.
CEO and Founder of The CMJ Group, Author of Building Brand Communities with Charles Vogl
Carrie Melissa Jones is an entrepreneur, social scientist, and community strategist whose work is dedicated to creating connection and belonging.
Named by Salesforce as one of three community experts to follow, Jones has been building online communities since the early days of web forums and chat technology.
Today, her work influences the world’s leading brands and organizations, including Airbnb, Discord, Google, Microsoft, Sony, and two US presidential campaigns.
As the founder of The CMJ Group and a Founding Partner of CMX, she teaches and guides brands in applying digital leadership, community building, and community strategy in their daily work.
Carrie’s book, Building Brand Communities: How Organizations Succeed by Creating Belonging, co-written with Charles Vogl, helps leaders understand and explore the concepts of authentic community building. Building Brand Communities is the recipient of the gold medal in Networking & Communication from the Axiom Business Book Awards in 2020. Carrie also holds an M.A. in Communication, with a focus on Digital Connection and Belonging.
FAQs
WHAT IF MY COMMUNITY IDEA IS REALLY NICHE? WILL THIS COURSE STILL HELP ME?
Every community has its unique characteristics, BUT they all operate on the same foundational principles. This course fits any community or membership. You’ll learn to design, test, and launch for your exact audience, even if your idea seems niche.
CAN I JOIN IF I ALREADY HAVE A COMMUNITY?
Absolutely! You may have launched your community but feel like you left a lot of opportunity, revenue, ideas, or engagement on the table. You can view this course as a relaunch plan. You’ll have a major leg up on what folks need (and are and aren't willing to pay for), so you can relaunch with deep confidence.
ARE THERE ANY LIVE SESSIONS OR GATHERINGS?
No, this course is meant to be completed on your own, quickly. If you want accountability, coaching, and other community builders by your side, check out The CMJ Community, which includes access to this course!
CAN I GET A REFUND OR CANCEL AT ANY TIME?
We do not offer refunds or cancellations for this course's payment plans. It is not a membership. Please see our terms of service for our policy on chargebacks and payment disputes.
HOW LONG DO I GET ACCESS FOR?
You will get indefinite access to the course from the moment you buy it.
HAVE OTHER QUESTIONS?
Send us a note to info@carriemelissajones.com.