It doesn’t matter if you have been building community for days, months, or years. There is one topic that gives most community builders pause: Key Performance Indicators (KPIs). A community KPI is a key performance indicator that helps you monitor your community’s contribution toward larger organizational outcomes.

There is an economic principle called the 80/20 rule. The principle states that, in almost any area, 20% of your inputs will yield 80% of your results. This is also true in communities. Even if a handful of people do "the work" in your community, it is impossible to create meaningful outcomes without the entire group.