The Blog
On community, commitment, and connection.
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What Is Community Strategy? A Clear Definition and Why It Matters
What is community strategy? There is a lot of misunderstanding about this simple term. Let’s break it down and define it clearly, so you can get to work creating one.
Why big brands are all moving their communities
Let’s explore what’s behind the wave of community platform migrations and what to ask before you move, and the trends shaping today’s community relaunches.
The trend hiding behind every AI company’s “meetup”
In 2026, hypergrowth AI companies are putting in-person community at the center of their strategy, not treating it as an add-on, and brands from fintech to fashion are following.
What Is a Community Commitment Curve? How to Build One (With Examples)
Want to know how brand communities like those of Airbnb, Microsoft, and Notion has been so successful? They have a clear map for progress, measurement, and leadership. The Community Commitment Curve is a framework you can use to architect your own community programs.
An ode to Dolly, our community queen
A reflection on the legacy of Dolly Parton: how she has influenced the community profession and the CMJ Team at large.
Digital Care Work at the End of the World: A Reflection from All Things in Moderation
A reflection on The CMJ Group’s work with creating employee engagement initiatives and an employee and partner community of practice from 2024-2025.
The CMJ Group’s AI Principles and Working Guidelines
We’re open-sourcing our AI principles and working guidelines and defaulting to transparency and disclosure. Read our full guidelines here.
Is your community a “low-effort” family?
Communities are like family systems, and many of them function like "low-effort families," where closeness is performed but never actually built. This post breaks down the engagement mistake that causes it, and the real formula for creating authentic closeness in your community.
If IRL is so back, what about online communities?
Digital engagement solely for its own sake is dead; community builders must shift their focus to what happens outside the online space, optimizing for members to be “out in the world doing the thing.” But what does that mean today?
The Most Important Ingredient for a Thriving Community
Your community doesn't need thousands of members — it needs the right ten. Learn who and how to tap to improve engagement strategically.
WhatsApp Communities Explained: Features, Benefits, and How to Use Them in 2026
Is WhatsApp safe for your community? Expert analysis of WhatsApp Communities vs Groups, security concerns, ideal use cases, and platform alternatives.
BuddyBoss to Circle Migration: What Really Happens When You Move a Community (And How to Do It Well)
Learn how Management 3.0 migrated their community from BuddyBoss (WordPress) to Circle—without losing revenue. Includes timelines, member comms, strategy revamp, and a “movers & hype squad” playbook.
Nas.io Review (2026): A Community Platform Built for Monetization, Speed, and Simplicity
nas.io review (2026): explore features, pricing, AI tools, WhatsApp messaging, and monetization options—plus who this community platform is best for.
Circle vs Skool: The Real Differences (Features, Pricing, Courses, Events, and Who Each Platform Is Actually For)
Circle vs Skool: compare features, courses, events, and community design. Learn which platform fits your membership goals—and avoid costly migrations.