Case StudIES:
Circle Community Platform Setups & Launches
Our Circle Certified experts can swiftly optimize, set up, or launch your community. Our clients have seen incredible results, including $10,000 launches, 93% live event attendance rate, and 40%+ engaged memberships.
Open House Education
Open House Education (OHE), a nationwide community of women taking a creative approach to real estate and buying homes with friends, had outgrown Slack and needed to move quickly to a more robust platform where it could re-engage members and set up a solid revenue stream.
Services
Circle Community Setup
Community Migration
Custom Community Automations
Advisory & Accountability
Process
Using our proprietary process, systems, and templates, we migrated and relaunched the OHE community successfully during the 2024 election cycle and holiday season
OHE team selected desired features from a comprehensive checklist and CMJ set up all theming, space architecture, paywalls, tags, profile fields, and the member database
Collaboratively redesigned the groups and course spaces inside Circle and CMJ set up
CMJ created custom visual assets for the Circle community
CMJ created custom workflows and automations for the community
CMJ team advised on all marketing copy and messaging
Achieved a smooth transition, maintaining member experienc
Outcomes
Community grew by 33% with 32 paid new members in the first 3 weeks of launch
75% of existing members were engaged or re-engaged through the migration
$9,444 in ARR from launch ($25 ARPU (average revenue per user per month))
Churn at 0% with zero refunds
11.15% conversion rate from sales page to purchase
45% member engagement
In the News
-
Working with the CMJ team to transition my online community from Slack to Circle was an absolute lifesaver, especially right before a major launch. They handled all the admin and logistics with ease, allowing me to focus on my launch without the added stress of navigating a new platform. Their organization, professionalism, and kindness made the entire process seamless and efficient. They worked quickly to meet my timeline while ensuring everything was done right. Thanks to their expertise, my community is thriving on Circle, and I couldn’t be more grateful for their support!
— Kristina Modares, Founder of Open House Education
Patient Monitoring Roundtable
The interdisciplinary medical professional network known as the Patient Monitoring Roundtable (PMRT) hosted multiple successful in-person events a year, but the organization’s impact and growth were stifled by not having a digital community. The organization wanted an online space where members could easily exchange knowledge, insights, and feedback between events.
Services
Custom Research Design and Insights
Strategy Creation
Circle Community Setup
Custom Community Automations
Advisory & Accountability
Process
Used proven research methods to quickly identify PMRT's member needs through targeted qualitative analysis
Conducted a series of structured workshops, refined over years of launching communities, to turn raw insights into actionable strategies within weeks
Collaborated with PMRT to define clear personas, map engagement pathways, and develop high-impact programs, using our community design framework
Efficiently configured the Circle platform to create a space that aligned with the community's goals and resonated with members from the start.
Followed the CMJ launch playbook to simplify complex community planning into a clear, step-by-step process.
Outcomes
A team of 8, initially unclear about their roles and the community's purpose, became clear and aligned
Founding Member launch with 25 active members
93% live event attendance rate for founding member kickoff
-
“We partnered with the CMJ Group to set up our Circle platform as a science-driven digital health community. Their thorough and proactive approach made the process smooth, and their experience was invaluable. Working asynchronously from Germany was effortless—highly recommended!"
— Akira Poncette, MD; Founder of PMRT
The CMJ Community
To grow our business, we strategically transformed our primary DIY service from a one-time course program to an evergreen membership community. After three years of running a course-driven program, our members faced increasing friction points in member onboarding, navigation, and engagement. We needed to systematically update the user experience while preserving the valuable connections we'd built and growing our annual recurring membership revenue.
Managing our community on Circle ensures we stay at the forefront of all platform updates and changes. We are so confident in its effectiveness that we’ve connected our own community to it!
Services
Strategy Creation
Community Roadmap
Custom Community Automations
Tech Stack Recommendations
Community Launch Planning
Process
Using our tried-and-true tools, we strategically redefined our organization’s Community Compass, programming, and onboarding process. We included and involved existing members throughout the process to encourage buy-in and ongoing involvement.
In May 2024, we relaunched our community with a workshop and social media campaign that brought in 57 new paying members, of whom 40% remain active monthly. Our profit margin remains above 95% on this offering. Beyond the numbers, this high-margin revenue stream doubles as our most valuable customer intelligence channel, directly informing our research and strategies while bringing us authentic, meaningful connections with our customers and the next generation of community management talent.
Outcomes
57 paid new members in the first 3 months (and counting!)
40% active member engagement rate post-launch
Cohesive, unified community experience
Sponsored scholarship program that produces substantial revenue and supports up-and-coming professionals
Reduction in tech stack, saving over $3,000 per year on software costs
Launch of an easy-to-navigate space that encourages ongoing engagement all year long
