The Blog
On community, commitment, and connection.
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Why big brands are all moving their communities
Let’s explore what’s behind the wave of community platform migrations and what to ask before you move, and the trends shaping today’s community relaunches.
The trend hiding behind every AI company’s “meetup”
In 2026, hypergrowth AI companies are putting in-person community at the center of their strategy, not treating it as an add-on, and brands from fintech to fashion are following.
An ode to Dolly, our community queen
A reflection on the legacy of Dolly Parton: how she has influenced the community profession and the CMJ Team at large.
Is your community a “low-effort” family?
Communities are like family systems, and many of them function like "low-effort families," where closeness is performed but never actually built. This post breaks down the engagement mistake that causes it, and the real formula for creating authentic closeness in your community.
If IRL is so back, what about online communities?
Digital engagement solely for its own sake is dead; community builders must shift their focus to what happens outside the online space, optimizing for members to be “out in the world doing the thing.” But what does that mean today?
The Most Important Ingredient for a Thriving Community
Your community doesn't need thousands of members — it needs the right ten. Learn who and how to tap to improve engagement strategically.
WhatsApp Communities Explained: Features, Benefits, and How to Use Them in 2026
Is WhatsApp safe for your community? Expert analysis of WhatsApp Communities vs Groups, security concerns, ideal use cases, and platform alternatives.
How exclusive should your community be?
Struggling with community exclusivity? Community strategists Carrie Melissa Jones and Kelly Shetron explore mindful exclusion, the Community Compass framework, and how to define your community's purpose. Essential insights for membership creators and community leaders building authentic, connected spaces.