40% OFF ON-DEMAND COURSES
Brand Community Foundations
Solidify your foundations, get tons of fresh ideas, and approach your work with a new perspective!
This self-led course accompanies the Axiom Gold Prize-winning Building Brand Communities and helps you apply every lesson from the book to your work. You will leave this course equipped with fresh perspectives and the fundamental definitions and principles you will need to build a lasting community — online or off.
Suitable for: Any level of experience, from entry-level to advanced community builders who want to freshen their knowledge, and those contemplating launching a community.
Leading Online Communities
Learn the leadership theories, skills, and tactics to make you a stronger and more confident community leader—inside and out.
This self-led course with accompanying online community walks you through 4 short modules on community leadership theories and practices, and helps you determine the kind of leader you want to be for your community. Packed with actionable worksheets and exercises, you will leave this course ready to step up and gather your people with confidence.
Suitable for: Intermediate to experienced community builders. Anyone who wants to build their leadership confidence and presence online.
These courses are just for you.
In today’s disconnected and chaotic world, community is more important than ever. But building one isn’t easy. These courses are here to guide you through the ups and downs. They are made for community builders of all backgrounds and experience levels to give you the frameworks, support, and practical knowledge you need to gather the people important to you.
We need you out there. We can help you here.
There has never been a better time to secure the foundations of your community and invest in your leadership skills!
Thousands of others are creating empty, mirage efforts. It’s time to stand out from the crowd and create something meaningful and impactful — for you and your members.
What Students Say About Our Courses
“Building Brand Communities is one of the best-designed courses I have ever taken. I am learning a lot of valuable insights that I am immediately applying in my community-building work… Having a framework for community building instead of jumping into the randomness has added infinite value to my role and my company.”
Belén Agulló García
Ph.D., Senior Program Manager, Community & Outreach at Deluxe
“This program has allowed me to take actionable steps… What I learn is not theoretical or something I need to wait to implement. I am learning and experimenting with new concepts in real-time. The ability to learn and grow with other community leaders is a career game-changer.”
Emily Cole
Manager of Professional Learning Communities at Seesaw Learning
"Leading Online Communities has really taught me so much. As someone with not a whole lot of experience, I'm so lucky to learn from the absolute best. I really appreciate all of the templates and structures that you've provided us. I know they'll serve me well beyond this course."
Leading Online Communities Course Student
What You Get When You Enroll
Brand Community Foundations
The full course, with 5 modules of learning—30+ lessons total!
8 weeks of daily emails to walk you through Building Brand Communities
Exclusive, expanded content and concepts from Building Brand Communities written by the author
Lifetime access to course materials
A free Notion reflection and activity journal
Please note: you will need to purchase a copy of the book Building Brand Communities separately.
An on-demand daily email-delivered course
The full course, with four modules of learning, jam-packed with both theoretical and practical lessons!
Access to an online community where you can share your reflections with others and ask the instructor questions
4 workbooks to document everything you learn and want to apply throughout the course
Lifetime access to course materials
Tons of exercises and examples to guide your implementation
Leading Online Communities
An On-demand, self-paced course
Course Curricula
Brand Community Foundations
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Establish a common language for community building so that you can sound confident and clear
Define the key terms and concepts necessary to build an effective community from scratch or strengthen an existing community
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Understand your members with basic research and interviews
Choose founding members
Set expectations for growth and engagement in a great community
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Paint a clear picture of how community growth occurs and looks over time
Determine when subcommunities or subgroups are right for you
Guidelines, leadership planning, and other communication essentials
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How to show up and act as a leader within your community
Learn the campfire principle for crafting powerful events and programs
Plan invitations and shared space
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The 7 areas of content and programming you need in your community
Define your Community KPIs
Understand your community members’ motivations and design rewards accordingly
Leading Online Communities
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Calm down from the go, go, go
Define online community leadership.
Four theories of leadership.
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Define self-leadership and why it matters
The three phases of self-leadership and practices for each
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Seven online communication theories and techniques
Convey warmth and competence online
Types of governance and how to establish or change yours
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Exercises for letting go of existing programs, adaptive planning, evolving your programs, and capacity planning.
Make a commitment to leadership that works for you.
You can do these courses anywhere, on your schedule!
It should be no surprise that most education is now accessible 24/7. These courses are self-led, so you have access to all their content from anywhere you are.
Additionally, the entire programs are digital, so you will access everything from your private course portal. And you'll never miss a beat: you can go at your own pace and do the lessons on your schedule.
In addition, there is no such thing as “behind” in these courses! You can pause and restart whenever you like. You control the pacing!
You can do this, even if…
You don’t think you have the time.
You’ll get lifetime access to these on-demand courses, but just remember that doing this work without a framework and guidance is going to take you a LOT longer, and you will likely feel like you’re never doing enough (I promise you are, even if it doesn’t feel that way!). Get off the hamster wheel and join the course.
You’re afraid of feeling overwhelmed.
You’re already in over your head. It will only get worse if you stick your head further in the sand. Come up for air and get support, outside perspective, and tools.
Your company won’t PAY FOR IT.
If you work for an organization and your company won’t pay for your professional development, it’s a very smart career move to invest in your own growth, get better at your job, and independently seek the next step in your career.
What People Are Saying
“The exercises didn't just strengthen our community, but really, our whole business and positioning. It was unexpected but the alignment that's been created as a result was invaluable.”
Jenn Walker Wall, Founder of Work Wonders Careers
“Carrie's care, dedication, and knowledge were paramount in launching our paid membership…. Carrie's gentle yet firm approach supported us in leaping forward during highly uncertain times.”
Yomi Abiola, Founder of The Fem League
Meet Your Instructor,
Hi! I’m Carrie! I want to help you engage your online community. With over 15 years of experience and research under my belt, my single-minded mission is to ensure everyone has a place to belong. Those places are becoming increasingly digital. It’s not impossible to create belonging in digital environments; it just takes a special blend of skills and patience that many of us don’t yet know we possess.
I have helped hundreds of organizations - including Microsoft, Google, Glossier, the American Medical Association, and the Project Management Institute - build online communities that further their success, connecting billions worldwide. I can’t wait to help you connect with your people too.
We need people like you to connect us in this disconnected and often lonely world. I am honored to stand by your side.