From 2015 to 2017, Canada accomplished the seemingly impossible. The number of people living in poverty in Canada dropped by 20% in just those two years. It’s an incredible feat, and community-building underpinned the entire effort.

If you want to validate and construct a new brand community program, you can do that work in just four weeks. This is how: When you're launching any new community effort, think of filling a treehouse, not a stadium.

As Priya Parkers says: “You will have begun to gather with purpose when you learn to exclude with purpose. Over-inclusion is a symptom of deeper problems — above all, a confusion about why you are gathering and a lack of commitment to your purpose and your guests.”

Can gamification be powerful for incentivizing social connection, rather than group competition, meaningless engagement, or task completion?

I hope that the future of community is splintered and that power becomes distributed. But what does that look like?

Great community spaces create powerful recruiting engines.

30 tips and tricks from the founders of ProductHunt, Quibb, and The Fetch. These are the key learnings from the SFCMGR event on June 4. If you couldn't make it, here's what you missed.

Last week, I started and finished the book Deepening Community by Paul Born. Born focuses mainly on offline communities and traditional community building (i.e. around neighborhoods or families), but his work extends beyond these traditional realms. We can certainly apply most of what he discusses in online-offline worlds.

When we build communities around products, we dream of creating something larger than a product or even larger than a brand name. We want to create deeper meaning in people’s lives. There are many ways to start building meaning around your product, but there is really no more effective way than empowering individual brand ambassadors to run with your vision and to better their own lives as a result. But if you’ve never done it before, how do you begin?