We burn out because we lose all sense of ourselves. The shouts and demands and the subtle persuasion of our community members drowns out our voice. The business goals ignore what brought us to our work in the first place. We forget who we are.

Great community spaces create powerful recruiting engines.

Want to know how Airbnb's community has been so successful? The Community Commitment Curve is a framework every single community builder can use in their work.

30 tips and tricks from the founders of ProductHunt, Quibb, and The Fetch. These are the key learnings from the SFCMGR event on June 4. If you couldn't make it, here's what you missed.

Last week, I started and finished the book Deepening Community by Paul Born. Born focuses mainly on offline communities and traditional community building (i.e. around neighborhoods or families), but his work extends beyond these traditional realms. We can certainly apply most of what he discusses in online-offline worlds.

When we build communities around products, we dream of creating something larger than a product or even larger than a brand name. We want to create deeper meaning in people’s lives. There are many ways to start building meaning around your product, but there is really no more effective way than empowering individual brand ambassadors to run with your vision and to better their own lives as a result. But if you’ve never done it before, how do you begin?